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A new cryptocurrency, based on the gold value, that works as a public fund.
CHALLENGE
How to make an ICO to raise at least 8 mio $ as a soft cap?
IDEA
Involving youtubers and twitter influencers to explain the peculiarities of Pecunio and structuring an email campaign to create a sales funnel.
RESULTS
20 Million $ raised.
YOUTUBE STRATEGY
WEBSITE & PROMOTION
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